Fall Fashion Fest showcases local businesses

Second annual beauty, style event invites new customers


Valerie Benzinger

An advertisement for the Fall Fashion Fest is displayed in Old Town Lewisville.

Bringing together different aspects of the city, the second annual Fall Fashion Fest will begin on Saturday, Nov. 23 at Wayne Ferguson Plaza from 12 p.m. to 5 p.m. Lining the surrounding streets, vendors of all kinds will have open booths for customers coming in and out. 

“We will have commercial vendors, food vendors, musical performances by local bands [and a] kids zone,” events specialist Shelly Pershing said. “Sloane & Williams Winery is hosting a Wine Tasting Experience and the Lewisville Area Chamber of Commerce is hosting a Taste of Lewisville Food Sampling Event.”

In-person events such as Fall Fashion Fest enable business owners to interact with consumers and see public reactions to the products. The event also allows for customers to test out the products before purchasing, which is not possible in online shopping.

“I am [a] solely based online company, when I’m at these events, I get to actually meet customers and make new customers,” owner of Dymond Cosmetics Diamond Brown said. “I actually get to see the customers put on the product. Seeing their first reactions to it and they’re like ‘Oh my god, I love it.’ That makes me really excited to know people love it as much as I do.”

As well as fashion and beauty vendors, the event will have several food trucks for the attendees. Founder of award-winning company Doughnut Snob David Cudmore eagerly waits for Fall Fashion Fest, excited to interact with customers and be dunked into the energetic territory.

“In the food truck industry, it’s important for our success that we do events that have a lot of people because the more people, the better we do in sales,” Cudmore said. “We just like the energy and the environment that festivals provide.”

The festival’s diverse range of activities and vendors aims to draw in new consumers and promote sales.

“There are no other festivals like this one that feature fashion trucks and trailers, pop up boutiques and shops that combine music and food anywhere else,” Pershing said.